Where the jobs are for graduates in journalism

I often wonder what graduates of journalism do. It’s not easy finding a job in any discipline but it is probably harder in journalism- because the landscape is changing all the time; too many people want to be investigative journalists (as if they exist any more), and the demand is for digital journalists or whizz-kids on social media.

 I was OK when I graduated from journalism school in the late 1980s. At least there were still traditional journalism jobs, in the UK anyway. And I specialised in finance and economics- since I had come from the Treasury.

 I was interested read this survey that was carried out in Spain. Unsurprisingly the demand is for digital journalists.

Where the jobs are for graduates in journalism"The new journalism specialties". The graphic shows that 56% of the Spanish journalists surveyed work in media that have community managers, and 30% employ data and traffic analysts. Click to enlarge the graphic.Where will the jobs be for graduates in journalism and communication? The results of a survey of journalists in Spain give some indication. The urgent demand is for people with digital media skills, but more on that in a minute. The Press Association of Madrid's (abbreviated to APM in Spanish) 2017 survey was sent to 13,500 professionals, and the overall response rate was a respectable 13%. A little more than a third were working in journalism while another third were working in other professions or were retired or semi-retired. The remaining 30 percent were working in communications, mainly advertising and public relations. (News articles about the survey are here, here, and here in Spanish. Disconnect in training The survey results show that the respondents to the survey are not the ones who are filling the new digital media jobs in their newsrooms. For example, 56% of the respondents said their publications had digital community managers--the people responsible for interacting with users in social networks and other channels--while only 13% of the respondents said they were working in those jobs. Versión en español This might suggest that media organizations are filling these positions with people who are coming from outside their own newsrooms. Another possible explanation is that the people being hired for these new digital media jobs are newcomers to the profession and thus not members of the professional organizations contacted for the survey. In any case, the same discrepancy shows up in several other digital specialties: 35% of the respondents' newsrooms have data visualization specialists, but only 3% of the respondents are working in those jobs. Similar discrepancies exist for data journalists (32% vs. 19%) and analysts of traffic and data (31% vs. 5%). This last one of traffic analyst is critical. It seems to indicate that newsrooms don't have people on board who know how to interpret the data about how the public is interacting with their content. Failure to understand the audience in today's highly competitive environment has fatal consequences. Still a popular major The APM's report, which runs to more than 100 pages, noted that there were 22,000 students enrolled in university programs of journalism and communication. In 2016, Spain's universities granted degrees in journalism to 3,400 students. Where will they find work? There were only 27,000 people working in radio, television, newspapers, and magazines, and many of these organizations have been ruthlessly cutting staff and salaries. That's the bad news. The good news is that traditional newsrooms are hiring more people with digital media skills, and the number of people working for digital-only media is growing. More than a third (36%) of the survey respondents were working in digital media or social media roles. For young people entering the communications professions, there are several career paths:in major media, they might replace laid-off veterans who either could not or would not assume new digital rolesthey can join up with digital media natives, which, unfortunately, have small newsrooms and lower salaries and benefitsthey can respond to a growing demand from small businesses for marketing and advertising specialists to create campaigns in digital media.Not all of this is great news, but the trends are working in favor of those who can fill the changing job descriptions.  For journalism professors and managers of media organizations, the message is the same or similar in every country. We have to ask ourselves if we are doing everything we can to prepare the next generation of communications professionals. We need a generation of professionals with the skills to provide the high-quality information and news necessary for a healthy democracy. In a time of rapid change and shrinking resources, we need to find ways to collaborate--the media, universities, and all the organizations and institutions that provide them with financial support--to guarantee a promising future for these communicators and the audiences they serve.


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How social media affects decision making

Nowadays, social media affects all of us, in so many ways. It affects everything we do including our decision making and buying behaviour. This article from the Institute of Public Relations in the USA tells how.

One of its findings is that social media posts from close friends and family were the most influential source, but the degree of influence depended on the industry. Close friends and family were a critical source in the travel industry for all generations: Millennials (62%), Generation X (61%), Baby Boomers (48%), and the Silent Generation (48%). Close/friends and family were also an influential source for Millennials (51%) in the financial services industry and the retail industry (49%). Close friends and family were also an important source for the Silent Generation (42%) in the healthcare industry.

The link for the full report is here. http://www.instituteforpr.org/science-of-influence/.

The key findings are below with the executive summary first.

In a survey of 1,783 internet users, this study explored the level of influence social media has in four industries: healthcare, financial, travel (personal not business), and retail. The results were segmented by four generations: Millennials, Generation X, Baby Boomers, and the Silent Generation. Consistent with previous studies, the influence of social media continues to play a role in the actions and recommendations of consumers, and that influence continues to rise. This report dives into the results of the survey and gives recommendations for companies.

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Should ethics be taught with social media?

Should journalism be taught along with ethics? The argument put forth below is that the two disciplines must be taught together. With the rise of social media, both should probably be taught but until now they have not been. I know that when I was at post-grad journalism school in the 1980s, ethics was not taught. It was assumed that we would all act ethically and consequently we would make the right decision.

 In many cases, that philosophy has been the right one and journalists often made the ethically correct decision. The rise in fake news and social media appears to have changed that, especially among the younger generation of journalists.

 I know the subject of ethics is taught in many schools across the Middle East. But I haven’t met anyone who was taught ethics in the UK or New Zealand. Is that about to change?

 This article came from Mediashift and EducationShift respectively.

Remix: Teaching #EthicalReporting in 140 Characters

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What does Trump mean for journalism?

I find everything about President Donald Trump fascinating. The fact that he has yellow hair and is in government and is so bad at it; the fact that he is so good at demonising the media- "fake news versus real news" is a case in point- and that he lies so well. The closest I've got to that is when someone (in Dubai) refused to be taped (I presume because it's easier to contradict what the other person has said when the interview is not recorded). So I was fascinated when I read this article about why Trump supporters are not as 'simple" as we like to think; they are often sophisticated. Take a look at the article below and see what you think. Maybe you can write something similar for your country.

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The FT drives traffic using What’sApp

Social media is deemed to be the driver behind business growth these days, and this is perhaps more true of publishing companies than most.

 What is seldom spoken about is the use of What’sApp as a social media tool to drive traffic.   However, it seems to be particularly successful for the Financial Times (FT) anyway.

 I was part of this organisation for a few years while I lived in the Middle East so I wonder if the FT will use, or is using, WhatsApp to drive traffic in its publishing business which comprises magazines such as The Banker and Fdi?

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