I’m always curious about how journalism, communication and PR come together. The point at which they merge is all about relationships. You need to foster good relationships to become a good journalist, a good communicator or a PR professional. This is especially true of personal branding: authenticity and spontaneity matter.
Hence, this article by public relations professional, Stephen Waddington, made me nod in agreement. Yes, it’s always better to have a meeting face-to-face and in person. Social media can never be a replacement for a face-to-face meeting.